The ICO blog has a great post on ransomware, the despicable act of holding a business to ransom by preventing access to the files on their computer. These things always begin with a virus, usually through a spam email. Once infected your computer is locked down and access to your important files restricted. The pirates then issue a demand for payment to permit access again... or they will delete them. This is when having external backups comes in handy! Of course, the best defense is to avoid catching the virus in the first place.
How to get thousands of leads from Quora in five months. Excellent article that will no doubt generate traffic to your site if you decide to invest the time and effort. Basically you present yourself as the expert in your field by finding and answer questions related to your area of expertise. Simple really. Go on then, get started!
Here's a great way to include social icons on your site without breaking a bandwidth sweat: Super Tiny Social Icons is a bunch of really tiny SVG files (all less than 1k). Includes a lot of the most common services so no reason not to use them.
We're always encouraging clients to use the structured markup tools available with their CMS text editor (CKEditor) when they're creating content. Our advise is that structured content not only helps with general readability but it can bring SEO benefits too. One particular feature we like to promote is lists, and as luck would have it, Hoa Loranger from Nielsen Norman Group has just published a great article on exactly that subject. 7 Tips for Presenting Bulleted Lists in Digital Content covers everything you need to know with some excellent examples about what not to do too.
I can confirm they've changed their business names to include keywords
The lengths some businesses will go to perform well in Google Business Search! If it's not a spammy business names or fake business listings, it's review spam (self-reviews & competitor shaming). Read more about Local SEO Spam Tactics and what you can do to prevent the issue from escalating.
As a Doepud client you're already aware that we use Google Analytics to measure your website traffic — it's a valuable insight into how visitors are using your site. These statistics provides a wealth of data that, after careful analysis, can inform your decisions on how best to improve the perfomance of your website. So how do you go about analysing all this data? It can be a minefield for the uninitiated, so the answer is to enrol on one of Google's free online courses. They provide courses for complete beginners to more advanced practitioners. Check out the Google Analytics Academy for more details.