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I can confirm they've changed their business names to include keywords

The lengths some businesses will go to perform well in Google Business Search! If it's not a spammy business names or fake business listings, it's review spam (self-reviews & competitor shaming). Read more about Local SEO Spam Tactics and what you can do to prevent the issue from escalating.

As a Doepud client you're already aware that we use Google Analytics to measure your website traffic — it's a valuable insight into how visitors are using your site. These statistics provides a wealth of data that, after careful analysis, can inform your decisions on how best to improve the perfomance of your website. So how do you go about analysing all this data? It can be a minefield for the uninitiated, so the answer is to enrol on one of Google's free online courses. They provide courses for complete beginners to more advanced practitioners. Check out the Google Analytics Academy for more details.

What is a web developer? asks @ppk. As a long standing expert in all things web design and development, he's known to provoke interesting discussion about his trade over on his blog and on Twitter. In this latest article he suggests that web developers should be able to work without tools (i.e. frameworks, libraries etc) and be able to produce everything that's required to develop a website with raw HTML, CSS and JavaScript. We wholeheartedly agree here at Doepud, it's the same argument that an artist should be able to draw properly before becoming the next Jackson Pollock.

Based on the W3C's Web Notifications specification, here's a very useful service called Push.js which lets websites send timely messages to site visitors, whether on desktop or mobile. For example, let your visitors know when you add a new product or blog post, or use it to announce important, breaking news.

Why you should learn JSON-LD and separate your data from your markup, says Richard Baxter for Builtvisible, and he's absolutely correct. The idea of dropping a JSON snippet into your document rather than painstakingly marking up individual tags with attributes is a no-brainer.

If you're new to JSON-LD, Builtvisible have also produced a thorough review of everything you need to know about JSON-LD, with examples of how to create structured data for everything from people and businesses to articles and recipes.

Also, check out the JSON-LD website for a Playground to experiment and Google's documentation on structured data.