Building smart websites for small businesses

Tag: analytics

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As a Doepud client you're already aware that we use Google Analytics to measure your website traffic — it's a valuable insight into how visitors are using your site. These statistics provides a wealth of data that, after careful analysis, can inform your decisions on how best to improve the perfomance of your website. So how do you go about analysing all this data? It can be a minefield for the uninitiated, so the answer is to enrol on one of Google's free online courses. They provide courses for complete beginners to more advanced practitioners. Check out the Google Analytics Academy for more details.

The opening line of 50+ Google Analytics Resources – The 2014 Edition says it all:

Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential.

There's useful articles for beginners, small businesses and advanced users, covering subjects like conversion rates, goal tracking and various other tips, tricks, and tools.

Google have launched a new type of A/B testing tool called Content Experiments. Using their new API, you can test up to five full versions of a single page, each with it's own URL and see which one works best.

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