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Tag: marketing

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You may have seen this tweet if you follow my personal account:

See how I track how @Forbes sells my information to third parties, like @TrunkClub? pic.twitter.com/nO4zCyBhmD

— Chris Messina (@chrismessina) May 11, 2016

If you use Google's Gmail then you can do the same type of thing using this nifty "+" sign technique. Simply add something extra to your email username to define which service or special offer you're signing up for to find out which websites are selling your email address to marketers. For example, if your normal email address is bigdave@gmail.com and you're signing up for a competition with Little Goliath Ltd you would provide your email address as something like bigdave+little-goliath@gmail.com. Thereafter, any emails arriving in your inbox to that very specific email address indicates who sold your email address to who.

Email Framework is a useful-looking set of HTML templates, aimed at helping you build your own bulletproof, responsive HTML emails. Covers a range of handy areas, like mobile hacks, typography, buttons and images.

Get a deeper insight into your online competitors by following the suggested steps in the article Why you should spy on your online competitors and use that information to improve your own online success. Covering a range of useful angles from first determining who your competitors are, to understanding what makes them successful, what they write about on their blog, what's popular and who links to them.

Use Google+ Hangouts to boost your business

Google+ Hangouts let you do cheap teleconferencing for up to ten people; this includes using live video as part of a demonstration. Hosting a Hangout on a subject relevant to your business is a great way to:

  • Demonstrate a new service or product
  • Get feedback from your customers
  • Increase brand recognition
  • Build a stronger following
  • Enhance your position as a leader in your field

All Hangout conversations are saved for future reference, letting you revisit shared ideas and images.

For more information read How to Build Your Brand with Google+ Hangouts On Air.

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