I can confirm they've changed their business names to include keywords
The lengths some businesses will go to perform well in Google Business Search! If it's not a spammy business names or fake business listings, it's review spam (self-reviews & competitor shaming). Read more about Local SEO Spam Tactics and what you can do to prevent the issue from escalating.
If you're new to JSON-LD, Builtvisible have also produced a thorough review of everything you need to know about JSON-LD, with examples of how to create structured data for everything from people and businesses to articles and recipes.
Writing content for your website is never an easy task and always takes longer than you think. And to be honest, if you can afford the services of a copywriter then that is our recommendation. However, because it's a time consuming (i.e. costly) process it is understandable that you may want to handle this task yourself. If so, don't despair, if you follow our straightforward guide, you'll soon be up and running.
Get a deeper insight into your online competitors by following the suggested steps in the article Why you should spy on your online competitors and use that information to improve your own online success. Covering a range of useful angles from first determining who your competitors are, to understanding what makes them successful, what they write about on their blog, what's popular and who links to them.
If you use any Google services then you should bookmark this handy list of URLs. Find out how Google sees you, see all the things you've ever searched for and check that someone else isn't using your account.