Useful in-depth article here if you're in the same boat us we are at Doepud, where you need to move some fairly large sites over to HTTPS: Moving from HTTP to HTTPS: A Step by Step Guide for Avoiding SEO Pitfalls and Maximizing Google Organic Traffic. Covers things like 301 redirects, site maps, robots file and various Google considerations.
Using Your Blog to Attract New Clients is the perfect article to promote proactive effort if you're trying to use your blog to attract new customers. It covers a range of subjects:
- write about things your customers want to know (like deep answers to frequently asked questions)
- find already published articles on the same subject and write them better
- use great images and other media to enhance your content
- interview someone
- add a call to action
- promote your article
- join online groups and forums where your customers hang out... and contribute
Related: Brian Dean's article on the "skyscraper technique" that covers all sorts of clever procedures to increase your traffic.
We're always encouraging clients to use the structured markup tools available with their CMS text editor (CKEditor) when they're creating content. Our advise is that structured content not only helps with general readability but it can bring SEO benefits too. One particular feature we like to promote is lists, and as luck would have it, Hoa Loranger from Nielsen Norman Group has just published a great article on exactly that subject. 7 Tips for Presenting Bulleted Lists in Digital Content covers everything you need to know with some excellent examples about what not to do too.
I can confirm they've changed their business names to include keywords
The lengths some businesses will go to perform well in Google Business Search! If it's not a spammy business names or fake business listings, it's review spam (self-reviews & competitor shaming). Read more about Local SEO Spam Tactics and what you can do to prevent the issue from escalating.
Why you should learn JSON-LD and separate your data from your markup, says Richard Baxter for Builtvisible, and he's absolutely correct. The idea of dropping a JSON snippet into your document rather than painstakingly marking up individual tags with attributes is a no-brainer.
If you're new to JSON-LD, Builtvisible have also produced a thorough review of everything you need to know about JSON-LD, with examples of how to create structured data for everything from people and businesses to articles and recipes.
How to write content for your website
Writing content for your website is never an easy task and always takes longer than you think. And to be honest, if you can afford the services of a copywriter then that is our recommendation. However, because it's a time consuming (i.e. costly) process it is understandable that you may want to handle this task yourself. If so, don't despair, if you follow our straightforward guide, you'll soon be up and running.
RankTank is a useful free tool for checking who has mentioned you (or your brand) online without actually linking to your website or social profile.
Get a deeper insight into your online competitors by following the suggested steps in the article Why you should spy on your online competitors and use that information to improve your own online success. Covering a range of useful angles from first determining who your competitors are, to understanding what makes them successful, what they write about on their blog, what's popular and who links to them.
Remember this recent post about using HTTPS for serving secure content to your site visitors? Well, if you've thought about it, or need some extra persuasion to nake the move, then here's a very useful list of tips and tricks for using HTTPS on your site. There's also a few potential pitfalls to avoid too, like what to do if you're currently using Feedburner.
What are you hoping for when you search for something on Google? Are we coming to the end of SEO?